Lead Gen for Anthology AI
What We Did
AnthologyAI is a consumer intelligence AI platform providing multidimensional data to help businesses make smarter decisions across industries. When this fast-growing AI startup needed to accelerate lead generation ahead of a major EOY push, Marks & Young partnered with its Marketing team to add strategic and executional firepower at a pivotal moment.
Working closely with leadership, we clarified the value proposition, identified the highest-potential audience segments, and built a full-funnel content marketing engine designed to educate, engage, and convert. From thought-leadership assets to a multi-touch nurture sequence, we delivered an integrated campaign that expanded reach, strengthened market positioning, and generated a steady flow of qualified leads.
How We Did It
Previous demand generation campaigns for AnthologyAI failed to generate sufficient response, engagement, or leads. We took a new approach, partnering closely with the Marketing and Sales Engineering teams to surface the platform’s most compelling consumer insights and align them with one of the company’s priority verticals.
With the holiday shopping season approaching, the Retail sector emerged as a high-potential focus area for Q4. Collaborating with the Data Science team, we distilled three high-impact, proprietary insights from previous holiday seasons and shaped them into a comprehensive white paper–a Retail Planning Guide–designed as a gated asset to attract and qualify leads.
The content needed to strike a careful balance: timely enough to support peak-season planning, yet evergreen enough to serve as a foundational marketing resource well into the year ahead.
What We Accomplished
After building the white paper, we created and deployed a multi-channel campaign that drove significant downloads. The campaign included planning, executing and optimizing paid search, display, LinkedIn, and email.
We also curated a prospect email list that rewired Hubspot with a new data model. This led to automated nurturing sequences to drive additional downloads and engagement and connected directly into the sales funnel.
The campaign successfully reached a critical audience and captured qualified leads:
increase in lead conversion
white paper downloads
qualified leads from key retail brands
Decreased cost per qualified lead
