Case Study

Sales Growth for Constituo

What We Did

The CEO of Constituo, a leading provider of integration solutions for higher education, approached Marks & Young seeking a clear, modern marketing plan. What began as a strategic engagement quickly evolved into execution support, and we ultimately stepped in as their fractional marketing team.

Constituo had built an exceptional product, but their marketing wasn’t keeping pace. Founded and led by software engineers, the company’s messaging leaned heavily on technical features and architecture.

While this resonated with developers, it missed the needs and language of their true buyers, who were seeking simplified outcomes, operational efficiency, and institutional transformation.

Marks & Young partnered with the leadership team to reposition the brand, elevate the narrative, and translate product complexity into compelling, buyer-centric value propositions.

Graphic showing a flow chart and saying Connecting systems. Empowering process.

Graphic showing a number of business apps that Constituo can integrate with

Graphic showing Constituo's iPaaS integration solution options

Graphic showing content services platform options for students

How We Did It

Constituo didn’t just need better messaging—they needed a marketing engine built around the outcomes their buyers were focused on achieving. University Admissions and Enrollment leaders, as well as CIOs needed reasons to believe rooted in benefits: improved workflows, clearer insights, smoother integrations, and better student experiences.

But articulating the right story was only the beginning. To truly shift market perception, the company needed structure—an organized, disciplined approach to targeting, outreach, and event execution.

Marks & Young redefined both the narrative and the go-to-market motion. We rebuilt what the company said, how they said it, and where the message showed up. A focused marketing plan clarified priorities and identified where marketing could deliver the greatest value. A new website, refreshed sales collateral, and a suite of content assets brought the story to life across channels. And through coordinated campaigns, events, and sales enablement, the strategy moved from paper to practice, turning positioning into sustained market presence.

As part of our ongoing relationship, we’ve built, created, and managed:

Annual marketing plan, execution roadmap, and content calendar
Benefit-oriented messaging strategy
Ongoing monthly marketing content, including email, web, social, sales presentations and more
Segmented marketing campaigns and offers
Event marketing support

What We Accomplished

An overhauled marketing foundation–paired with disciplined, ongoing campaigns and coordinated outreach–has delivered measurable impact on both marketing and sales performance.

Highlights include:

Sustained growth in digital visibility and engagement.

Year-over-year site traffic has increased by 119%, accompanied by stronger on-site engagement and increased lead submissions as prospective buyers spend more time exploring Constituo’s story, solutions, and proof points.

High-value event performance.

A more targeted and strategically executed event program has driven meaningful interactions with hundreds of qualified attendees, resulting in deeper conversations, more demos, and stronger pipeline contribution.

Increased closed deals.

Improved positioning, clearer messaging, and coordinated sales–marketing execution have contributed to an 18% increase in closed deals, demonstrating the downstream effect of a modernized go-to-market function.

Together, these results illustrate how thoughtful strategy, disciplined execution, and a sharpened narrative can materially change a company’s trajectory.

That's How We Helped Them